The new york times and usa today bestseller in likeable social media, dave kerpen reveals the secrets to building a brands popularity by being authentic, engaging, and transparent on facebook and other social media sites. In his latest effort, he applies the principles of social media behavior to business life in general. Kerpen launched likeable media in 2007 with his wife, carrie, who took over as ceo in early 20 to allow dave to focus on expanding likeable local, a software platform that offers social media. Grow your audience across social channels, and much more. Dave kerpen is ceo of likeable local and likeable media, which has won two wommy awards from the word of mouth marketing association womma for excellence in word. Likeable social media, revised and expanded by dave kerpen. Download likeable social media, revised and expanded. Dave kerpen, new york times bestselling author of likeable social media and likeable.
May 06, 2011 author dave kerpen runs a social media marketing firm and has previously written likeable social media. Some imloseriends c f with, others ive never met, but all of you on. Dave is one of the leading experts on social media and facebook marketing. Feb, 2019 dave kerpens followup to his bestselling likeable social media gives business owners and marketers timetested strategies for growing revenue likeable. Likeable social media summary national library board. Title details for likeable social media summary by dave kerpen. Our blog is uptodate with the latest tips, tricks, and inspiration from the smartest team in social. May 02, 20 dave kerpens insights and clear, howto instructions on building brand popularity by truly engaging with customers on facebook, twitter, and the many other social media platforms are nothing short of brilliant. Effectively deal with criticism and negative feedback on social media. Dave kerpen is the author of likeable social media 3. Dave and his wife carrie lead 2 teams of over 75 people in working with brands, organizations, governments, and small businesses to. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks kerpen, dave on.
From certainly one of many worlds important figures in social media promoting, networking, and business functions comes the intently revised and up to date model of the likeable social media. Show your personality, be likeable i would maintain that thanks are the highest form of thought. Apr 16, 2015 it has to be a likeable social media presence. Great guidelines to making social media a likeable and enjoyable practice. Dave kerpen is the ceo of likeable media formerly thekbuzz a social media and wordofmouth marketing firm. Dave kerpen cofounder and ceo remembering live linkedin. Likeable social media by dave kerpen overdrive rakuten. Learn how dentists can use social media to maintain and grow their business. Mar 12, 2017 likeable business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks by dave kerpen and a great selection of related books, art and collectibles available now at. Dave kerpen reveals the remarkable returns youll get when you gain the trust of your customers and stakeholders. Best of all, if after reading an ebook, you buy a paper version of likeable social media. Dave kerpen is a new york times bestselling author, serial entrepreneur, and global keynote speaker.
Buy likeable social media by dave kerpen from waterstones today. Likeable social media national library board singapore. Read the book on paper it is quite a powerful experience. Dave kerpen is ceo of likeable local, a social media software company thats helped thousands of small businesses, and chairman of likeable media.
From one of the worlds leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the likeable social media. Therereozens a d of social media thought leaders who have influencede,aught m t me, shared with me, and inspired me. Likeable bu i read likeable business through 12 books group, which is an online book club that features a new personal development book to likebale and discuss each bisiness, and it is definitely a book that i can see myself referencing back to often in the future. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks. Likeable is a social first digital marketing agency located in the heart of new york city. Weve released a new feature to give you more control over your holds. Likeable local is a software and service solution used by hundreds of marketing agencies to profitably manage their clients social media. And dave kerpen teaches businesses how to do that in this book likeable social media, revised and expanded edition. Create content that resonates with consumers and provides value. Why todays consumers demand more and how leaders can deliver. As the subtitle might convey, dave has a lot to say about how to do social media right. Likeable social media dave kerpen soundview summary. Dave kerpen is ceo of likeable native and likeable media, which has gained two wommy awards from the phrase of mouth promoting affiliation womma for.
If youre not in the social media marketing game, youre not in the game at all. Dave kerpen is the cofounder and chairman of likeable media, an awardwinning social media and wordofmouth marketing firm and the founder and ceo of likeable local, a software platform for small businesses. The art of people pdf by dave kerpen download free ebooks. Likeable social media book summary norwich business school. Dave and his work have been featured on cnbcs on the money, abc world news tonight, the cbs early show, the new york times, and countless blogs. Dave kerpen used conversational english and not much marketing lingo, making it a very easy read. Feb 14, 20 likeable social media in todays world social media drives everything. Dave kerpen s insights and clear, howto instructions on building brand popularity by truly engaging with customers on facebook, twitter, and the many other social media platforms are nothing short of brilliant. Kerpen first received media attention in the boston sports market in the late 1990s and early 2000s for his unique vending sales strategies at professional sporting events. All social networks that matter kindle edition by kerpen, dave, greenbaum.
Dave kerpens layout and contents makes it easy and enjoyable to follow and increase your understanding and knowledge of the findemantal benefits and features of social media marketing which a lot of social media marketers and business owners abandon. Aug 21, 2014 the book is properly titled as it teaches you exactly how to make your social media likeable with a somewhat stepbystep process of how to delight your customers, create an irresistible brand, and be generally amazing on facebook. What other book might you compare likeable social media to, and why. Dec 16, 2019 dave kerpen is an entrepreneur, speaker, bestselling author. Mallorie rosenbluth is a social media loving, high heel wearing, pink hair rocking, brand obsessed marketer. Click and collect from your local waterstones or get free uk delivery on orders over. Dave kerpen, 2011 this book is divided into 18 main chapters, which are all strategies for everyone to enhance their brand performance on social media. Likeable is a socialfirst digital marketing agency located in the heart of new york city. Review the key ideas in the book likeable social media by dave kerpen in a condensed soundview executive book summary. Likeable social media agency digital marketing firm. I especially liked the action plans at the end of each chapter. Likeable social media the new york times and usa today bestseller.
Integrate social media into the entire customer experience. Dave thrives at the intersection of likeability and ambition, where he has forged his own role as an expert and leader. Listen, engage, share, respond, inspire, create a community but above all be honest and transparent. Visual content is consumed most directly on social media, so having clear imaging is. In todays social media world, it literally pays to be likeable. Dave kerpen is ceo of likeable local, a social media software company thats helped thousands of small businesses, and chairman of likeable media, a contentasaservice firm that works with big brands. This acclaimed book by dave kerpen is available at in several formats for your ereader. May 12, 2019 dave kerpens followup to his bestselling likeable social media gives business owners and marketers timetested strategies for growing revenue likeable.
Consumer behavior textbooks in etextbook format vitalsource. Jul 16, 2011 of great value to beginners also, dave kerpen has a particular grasp of how to integrate social media in the entire customer experience. He is the founder and ceo of likeable local, a social media software company, and the chairman and cofounder of likeable media, an awardwinning content marketing firm for brands. In likeable social media, dave kerpen reveals the secrets and techniques and methods to setting up a mannequins fame by being real, partaking, and clear on fb and totally different social media sites.
He went on to appear as a contestant on fox s 2003 reality television. Dave starts every chapter by sharing his personal experience as well as experience fro people around him. I appreciate the message in this book as its one i often share with clients when discussing social media. Dave kerpen jest wspolzalozycielem i dyrektorem generalnym likeable media, firmy. Engage customers and crowdsource innovation online.